Privacy Policy

Introduction

Welcome to Sensory Loop. We take your privacy seriously, especially when it comes to information about your children. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and mobile application.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our application.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for our waitlist
• Create an account
• Use our application
• Contact us for support

For our website, this includes:

• Your name and email address
• Your child's age (not name or other identifying information)

Anonymized App Data

We may collect anonymized and aggregated sensory profile information from our mobile application users to improve personalization and exercise recommendations. This data is stripped of all personally identifiable information and cannot be traced back to individual users.

Automatically Collected Information

When you access our website or application, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Analytics and Cookies

We use PostHog, a privacy-focused analytics platform, to understand how visitors interact with our website. PostHog helps us improve the user experience by tracking:

• Page views and navigation patterns
• Button clicks and form interactions
• Session recordings (visual replays of how users interact with our site)
• Technical information (browser type, device type, screen size)

Important privacy protections:

• All form inputs (names, emails) are automatically masked in session recordings
• We respect "Do Not Track" browser settings
• Analytics data is stored securely in the EU
• No personal information is shared with third parties for marketing
• You can opt out of analytics by enabling "Do Not Track" in your browser

PostHog uses cookies to track sessions. These cookies do not contain personally identifiable information. For more information about PostHog's privacy practices, visit posthog.com/privacy.

How We Use Your Information

We use the information we collect from our website to:

• Manage your waitlist signup
• Send you updates about the app launch and your waitlist status
• Respond to your comments, questions, and customer service requests
• Improve our website and application
• Monitor and analyze usage and trends

We may also collect anonymized sensory profile information from our mobile application users to improve personalization and exercise recommendations. This data is aggregated and stripped of all personally identifiable information.

Children's Privacy

We are committed to protecting the privacy of children. Our application is designed for use by parents and caregivers, not directly by children. We do not knowingly collect personal information from children under 13 without parental consent.

The information we collect about children (such as age and sensory profile data) is provided by parents and is used solely to provide personalized recommendations. We do not collect children's names, photos, or other personally identifiable information.

Data Security

We use administrative, technical, and physical security measures to help protect your personal information. All data is encrypted in transit and at rest. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

Sharing Your Information

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

We may share your information only in the following limited circumstances:

• With service providers who help us operate our application (e.g., cloud hosting, analytics) under strict confidentiality agreements
• If required by law or to protect our rights
• In connection with a merger, sale, or acquisition of our business

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request removal from the waitlist and deletion of your data
• Opt-out of marketing communications

To exercise any of these rights or be removed from our waitlist, please contact us at privacy@sensoryloop.com.

Data Retention

We retain your waitlist information only for as long as necessary to provide communications about the app launch. If you request removal from the waitlist, we will delete your data within 30 days, except where we are required to retain it by law.

Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our website and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Email: privacy@sensoryloop.com